I remember a while back there was a post about an article written by one car guy who spent years researching oil. What I personally took away from this article that even 5W oil is too thick for the cold engine when you start the bike, let alone 10W or 15W. So, I am using Rotella 5W40, full synthetic of course (around $25/gallon). I did use Mobile 1 15W50 for some time in the past with no ill effects.
An interesting point about Rotella oil. It is primarily designed for heavy duty trucks and similar machinery, and because of that Shell is reluctant to advertise this oil as suitable for motorcycles. However, since it is designed to withstand tough loads and conditions, it should be very suitable for bikes. I know many riders use it.