... Or at least they're acting like they are. With their snooty attitude by restricting internet and mail order sales. I know this is a old topic, but I just have to ask: How many of you bought another Arai since their gestpo, no mail order/internet sales policy?
Who exactly do these people at Arai think they are? Versace? Louie Vuitton? Like their crap don't stink. I don't care how much peeps are raving about Arai's, if there is a comparable out there, that treats their customers better (pre-sales and post-sales), then I'll put my $$$ on that instead...Oops, someone forgot to tell Arai that there are something comparable... Shoei, Suomy, etc... Sure Shoei restricted on advertised price over the internet, but at least you can still call and buy.
I guess Arai's executives/family didn't pay attention to the 4 P's of Marketing. They may be strong at product (quality), promotion (advertising), but they already are weak in Price (higher MMRP, Manufacturer Mandatory Retail Price), and with this NO internet/mail order sales restriction, they just lopped off 1 of their 3 remaining legs, Place (location, location, virtual location?).
Silly, snooty Arai. If you wanted to be like BMW, you sure did succeed. Guess Arai's executives/family been rubbing elbows with the BMW executives too much down at the country to learn the, "We are Arai, our crap don't stink. And we don't care how hard it is for potential (or existing) customers to get our products. Because if they can't drive/ride/fly 100 miles to our "authorized" dealers to have a 19 y.o. wrap a metric tape measure around their head for $600. Then those people aren't our target market, and we don't want them to be our customers."
Hmmm... I was thinking about a Shoei X-Eleven, Suomy, Vemar, or Schuberth.
Who exactly do these people at Arai think they are? Versace? Louie Vuitton? Like their crap don't stink. I don't care how much peeps are raving about Arai's, if there is a comparable out there, that treats their customers better (pre-sales and post-sales), then I'll put my $$$ on that instead...Oops, someone forgot to tell Arai that there are something comparable... Shoei, Suomy, etc... Sure Shoei restricted on advertised price over the internet, but at least you can still call and buy.
I guess Arai's executives/family didn't pay attention to the 4 P's of Marketing. They may be strong at product (quality), promotion (advertising), but they already are weak in Price (higher MMRP, Manufacturer Mandatory Retail Price), and with this NO internet/mail order sales restriction, they just lopped off 1 of their 3 remaining legs, Place (location, location, virtual location?).
Silly, snooty Arai. If you wanted to be like BMW, you sure did succeed. Guess Arai's executives/family been rubbing elbows with the BMW executives too much down at the country to learn the, "We are Arai, our crap don't stink. And we don't care how hard it is for potential (or existing) customers to get our products. Because if they can't drive/ride/fly 100 miles to our "authorized" dealers to have a 19 y.o. wrap a metric tape measure around their head for $600. Then those people aren't our target market, and we don't want them to be our customers."
Hmmm... I was thinking about a Shoei X-Eleven, Suomy, Vemar, or Schuberth.