I wasn really paying attn to it until I heard 'not even the mighty Hayabusa can handle it' or something like that. But what I found strange was the whole commercial was centered around a drag strip and the Kawis outright power and speed. It didn't say anything about it comfort or ride ability only that it was faster basically than anything else in a 1/4 mile? Whatever happened to 'Kawisaki, let the good times roll!' with bikes cruising thru mountain roads? If there are a chain of commercials and others are like this ok but I just found it strange for them or anyone for that matter to be advertised a huge sport touring bike and show it at a drag strip. Yes granted it is fast there but I think should be a secondary to the primary of all the other 99 things it will do.