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Harley dealer killed - OrlandoSentinel.com
Bruce Rossmeyer, whose empire of Harley-Davidson dealerships made him the company's largest dealer, was killed in Wyoming in a motorcycle crash, sources confirmed.
Rossmeyer was traveling with a group of friends on his way to the Sturgis motorcycle rally in South Dakota.
Wyoming Highway Patrol officials confirmed there was a fatal motorcycle crash involving a Florida resident on Wyoming Highway 28 near Pinedale, but refused to release further details.
Rossmeyer's family is expected to release a statement soon.
From his first dealership in Daytona Beach in 1994, Rossmeyer amasssed an empire of at least 12 Harley locations, from South Florida to Tennessee to Colorado.
The crowning jewel was Destination Daytona, a 150-acre resort for bikers off Interstate 95 with hotels, condominiums, restaurants and stores anchored by his big-box-size dealership, which ranks as the largest dealership.
Rossmeyer made his face synonymous with motorcycles. If you haven't seen his highway billboards, you may spot the portly magnate on TV ads with Geico's gecko.
Bruce Rossmeyer, whose empire of Harley-Davidson dealerships made him the company's largest dealer, was killed in Wyoming in a motorcycle crash, sources confirmed.
Rossmeyer was traveling with a group of friends on his way to the Sturgis motorcycle rally in South Dakota.
Wyoming Highway Patrol officials confirmed there was a fatal motorcycle crash involving a Florida resident on Wyoming Highway 28 near Pinedale, but refused to release further details.
Rossmeyer's family is expected to release a statement soon.
From his first dealership in Daytona Beach in 1994, Rossmeyer amasssed an empire of at least 12 Harley locations, from South Florida to Tennessee to Colorado.
The crowning jewel was Destination Daytona, a 150-acre resort for bikers off Interstate 95 with hotels, condominiums, restaurants and stores anchored by his big-box-size dealership, which ranks as the largest dealership.
Rossmeyer made his face synonymous with motorcycles. If you haven't seen his highway billboards, you may spot the portly magnate on TV ads with Geico's gecko.
