My .02 cents:
Harley is a marketing *****. There's no denying that.
They make high quality bikes, and that stands to be true right down to the component level. So, for the bikes, I think they are great. Let's not blame the product here, just the jokers that pull the strings in Milwaukee.
I think the problem is their target demographic. Think about that for a moment. Wouldn't you agree?
There's a lot of H-D riders that are definitely into riding for all the right reasons. Unfortunately they are outnumbered by the weekend-warriors, posers, and wannabes, and people with a deficiency of common sense, and an overabundance of money.
I kinda like seeing groups of these tools dressed in H-D branded garb from head-to-toe, on shiny, brand-new bikes. I like walking up to them in my full riding gear, and innocently asking them how many miles do they have, or if they change their own oil, or if they bolted on any of those garish accessories themselves (c'mon, most of the stuff is easier than assembling a kid's toy). I revel in the negative answers, always delivered with the "I'm a real BIKER" attitude. And then it's time for the coup de grace....they see that I'm wearing a Harley T-shirt under my jacket, or if the jacket is off, they notice the H-D tattoo. Sometimes I even break out a pic of my Electra-Glide.
Hey, it's all in good humored fun. Gotta love the irony.