Yea! You helped alot. Thankfully the dealer was up front about everything...pretty much said he believed in a fair price instead of screwing people over "Because someone will find out sooner or later you screwed them and then you lost them as a customer after that" .....
That is so true. Hundreds of thousands of dollars spent on advertising cannot ever overcome bad word of mouth. Down here I deal with retirees all day long.
Burn one of them and they will bad mouth you at temple, at the hoa meeting, while playing bridge/canasta, while walking the dog blah blah blah. I had a customer here the other day who was bad mouthing the local dodge dealer. He was talking so bad so much I figured it had to have been recently so I asked him when that happened. He said about six years ago! So for the last six years he'd been telling his story of bad exp at dodge. No amount of money in advertising can overcome that.