I know why you feel that way, but I've been watching these for a while now, and am optomistic about it.
Eric Buell seems like he puts heart and soul into his bikes, and he was getting Superbike podiums a decade or so ago with HD.
Hopefully now, with Buell basically being their own now, good things are going to happen.
They seem to have a good plan in place, and the off road bike looks awesome as well.
I do agree on the need of factory support for all the modern tech though.
I'de hate to see Buell's new venture go the way of Victory motorcycles, which could leave you s.o.l in the future.
But, the new Buells still look pretty promising, time will tell, I'm looking forward to real world reviews.
If it is indeed a hit, and reasonably comfortable for what it is...I'de Love to own a true American Superbike.