I don't agree that HD shot themselves in the foot. HD has owned the streets of America for years. The people who buy HD's want the same, loud, low tech, slow, poor handling crap and they let HD know if they try to provide anything else. HD riders went crazy when there were Buells in the showrooms with their hogs. All the copy=cat manufacturers looking to get a piece of the HD action make matters worse. If HD changes they will lose their cash cow to Indian and now maybe even BMW. So they are damed if they change and damed if they don't. On top of that, there is no rising motorcycle market to change to. While HD is the poster child for declining motorcycle riding, it's hitting all makes and models.
It's a tough position to be in. I think HD's only choice is a new brand, with separate showrooms and everything. Motus is a good choice. If HD could add electronics to that bike and get it to mid-$20K it would be magic. But don't make it carry the curse of an HD spin-off. It's sort of like the Coke thing. They were losing share so someone came up with the idea to sell New Coke, which was a more Pepsi tasting version. It nearly tanked the company. So now they sell a bunch of drinks under completely different names. Most don't even know a Sprite is a Coke product.