It looks like the cruiser version of the B-king.
Also notice how the BUSA 'tobin' seat design has been stolen.
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Max's have had that seat design forever. The seat bolster is latched/hinged allowing access to the fuel filler.
What I would like to see on the new Max is chain/belt drive, a 6 speed trans, radial tires & injection.
The shaft drive on the first gen units was not all that bad. It did not jack the back of the bike around when shifting in a corner like the shaft drive Honda's do. However gear changing is a major PITA with limited options. Swing arm mods etc get real pricy.
6 speed trans is a MUST HAVE. My Max was realy "buzzy" at 80 mph @ 5K rpm.
Radial tires is another MUST HAVE item. The last ones came with a 15" bias ply rock hard tire on the back. A wheel mod or change was required to get a radial on.