I'm not anti ads just didnt like the placement of them in the sides of posts. Just like when the ads came out the first time there was some complaints and in time things got better....hopefully this will go that way as well. I fully understand the value the ads bring (used to work in that industry) and have clicked through many of them. There has been many discussions about supporting or paid memberships over the years, Capt has said time and time again he wants the site to be free to all and some long ago history I'm sure plays into his decisions. I dont know how much went into the redesign, its beyond our input obviously so we will have to live with it, proper tuning of your browser settings can eliminate most of the ads.