Its a good move for Ducati if their goal is to increase sales of their bikes in the USA
Think about it
Well, being a LONG time Ducati owner and Club member, I really don't know anyone who would buy a Duc because Hayden is riding one. From my experience, people who buy bikes because of the FASTEST or FAVORITE rider rides one doesn't buy Exotic Bikes like MV's, Aprillas or Ducati's. They buy Honda's, Yamaha's, Suzuki's or Kawi's. Keep them until NEXT YEAR or the NEXT GREAT model (that they can't possibably even ride at 75% of the Bikes capabilities) and move on. Of course this is just my observation over the last 20 years of owning Ducs. But, maybe the graphics are changing, but I don't think so ???
So why do I think it's a bad idea for Ducati ? Well, not because Hayden is an American (I think Hoppi could do better) , but I really don't think Hayden is capable of riding the Bike to a championship. And that's what the game is about, but I hope I'am wrong :2cents: