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Budweiser Humiliated at Sturgis After Company’s Stunt to Win Back Fans Backfires
Social media erupted as people saw no one visiting the Budweiser tent or drinking its beer. “ZERO attendees at the Budweiser tent in Sturgis,” one person commented.“This may be the BIGGEST marketing blunder of all time!” Shocking footage shows tent after tent with row after row of empty Budweiser booths that had been set up to promote the beer. In April 2023, Budweiser’s parent company Anheuser-Busch sparked controversy by sponsoring transgender influencer Dylan Mulvaney by celebrating Mulvaney’s one-year anniversary of “womanhood.” Bud Light produced beer cans to honor Mulvaney’s transition from male to female, which led to nationwide boycotts.
Just one month later, in May 2023, Anheuser-Busch announced a partnership with Harley-Davidson to produce limited edition cans that emphasize “grit” and “resilience.”
Critics say this new ad was an “act of desperation” as men are seen working on a Harley and then having beers.
Budweiser Humiliated at Sturgis After Company’s Stunt to Win Back Fans Backfires (msn.com)
What do you expect from the Harley crowd?